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US PREMIERE 15 October 1981 Redford Theatre, Detroit Michigan
For the US premiere the film was shown under its original shooting title, 'The Book of the Dead'. The final reel was delivered to the theatre by Raimi's close friend Ethan Coen who arrived from New York just in time for the screening. Ethan's brother Joel had served as an assistant editor onthe film. The Coen brothers would go on to be Oscar winning film-makers themselves but not before collaborating with Raimi again, firstly by co-scripting Raimi's second movie CRIMEWAVE (1983), and then served again co-writing for the Coen's own project THE HUDSUCKER PROXY (1994): Raimi also performed 2nd unit direction on the movie.

Sam Raimi and Ethan Coen at the premiere original US premiere ticket stubs the trio at the premiere publicity
Raimi and Joel Coen Replica Premiere tickets Raimi, Campbell
and Tapert
Publicity items in foyer

EUROPEAN PREMIERE -- May 1982 Cannes International Film Festival
The film was most significantly taken to the Cannes Film Festival in May of 1982. It was here that the film garnered the reputation that was to follow it to this day thanks to the attention given by horror/fantasy writer Stephen King who referred to the film as "...ferociously original..." and "...a black rainbow of horror...".

Here the film was bought for distribution by Films Around the World representative Irvin Shapiro. With the film's commercial potential now recognised, largely due to the quotes given by Stephen King, the film's title was shortened to the more paletable 'The Evil Dead'. US distribution was then subsequently sold to New Line Cinema.

UK PREMIERE -- October 1982 London Film Festival
The first time the film was premiered under its new title of 'The Evil Dead'.It recieved rave reviews for its originality and visual style. This movie had a buzz around it before it came to Britain thanks mainly to the quotes made by Stephen King in a review of the film submitted to the November 1982 issue of 'Twilight Zone' magazine. It was this article that carried the now famous quotes that parade gracefully on almost every video cover and poster for the film.

Click the image to read the EVIL DEAD CD inlay notes by Stephen King
You will need WinZip to download this file

 

 

Other Release dates:
WEST GERMAN NATIONWIDE RELEASE 10 February 1984 - General Release
FRENCH NATIONWIDE RELEASE 24 August 1983 - General Release



 

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